Julien Fleuridas

An emlyon graduate, I have worked in sport, e-commerce and entrepreneurship, on Product Management, Account Management, Project Management and hands-on operations. I like understanding what customers and teams need, and moving projects forward with them. Today, I also build my own tools with AI.

Experience

1. 

   Since 07/2025

   Co-founderCurrent role

   Co-founder — product and business development

   FRUZEE · Paris

   I co-founded FRUZEE, a consumer goods company with three ranges: Fruzee (frozen fruit), Bolis (frozen fruit bars) and Zium (energy and electrolyte gummies).

   • I approached more than 70 suppliers and partners through Outbound Prospecting, compared their prices, capacity and lead times, then led the Commercial Negotiation on launch terms.
   • I shape the Product Strategy: choosing which products to push based on the market, customer feedback and Unit Economics, meaning what each unit sold brings in.
   • I turn those choices into concrete requirements for manufacturers (format, price, positioning), then prepare the Go-to-Market Strategy for each range.
   • 5,000 units in pre-sale.
   • On the Product Marketing side, I create and evolve brand materials, packaging and websites, with a lot of help from Generative AI.

   • Business Development
   • Supplier Management
   • Product Strategy
   • Pricing Strategy
   • Supply Chain

   ›See the details

   The three ranges

   • Fruzee, frozen fruit in pots that stays soft. While looking for suppliers and co-packers, I ran into a real Supply Chain puzzle: fruit and potting lines are not available at the same time.
   • Bolis, frozen fruit bars. I worked on the concept, the Pricing Strategy and launch preparation. The brand site is live, sales have not started yet.
   • Zium, energy and electrolyte gummies. Recipes, formats, prices and manufacturer specs are ready, and so is the brand's Positioning. The product is not on sale yet.

   The commercial relationship

   • From Lead Generation to following up on agreements, with suppliers and partners alike. Pipeline Management every day: knowing where each discussion stands and what the next step is.
   • Always the same balance to strike between what people want and what can actually be made. That is what Supplier Management is really about.

   With AI

   • I use LLMs to research, write and analyse, and a bit of AI Automation for recurring tasks. Zium's website was built with coding assistants.

   At school

   • Fruzee was my thesis project at emlyon, and made it to the final eight of the school's Coup de pouce competition, in October 2025.
2. 

   09/2024 — 12/2024

   Assignment

   Junior strategy consultant

   FIA — Fédération Internationale de l'Automobile · Paris

   I worked on the FIA's position in the United States: the market, a rather unusual business model and the many players involved.

   • I prepared two strategic proposals, presented to senior leaders of the federation. An exercise in Stakeholder Influence as much as analysis.
   • A lot of Market Research and Business Model Analysis to understand a very unusual business model, and Stakeholder Management to take every player into account.
   • With tight deadlines, we had to pick the highest-impact options quickly and keep the Project Management on track until the presentation.

   • Business Model Analysis
   • Stakeholder Management
   • Market Research
   • Presentation Skills
3. 

   01/2024 — 07/2024

   Internship

   E-shop and category management assistant

   Olympique de Marseille · Marseille

   I looked after the licensed partners and the commercial calendar of the club's online shop, with the marketing, sponsorship and activation teams.

   • I managed a portfolio of more than 40 licensed partners through Key Account Management: the day-to-day relationship, Contract Negotiation, and Upselling and Cross-Selling opportunities.
   • On the Business Development side, Outbound Prospecting to more than 40 new partners, and four new licensing agreements closed.
   • I coordinated 10 product launches and more than 50 promotional campaigns with marketing, sponsorship, activation and the logistics provider: Project Management, and a lot of Cross-Functional Collaboration.
   • I tracked merchandise sales every week and every month. That Performance Tracking, together with Campaign Analysis, helped adjust featured products, campaigns and upcoming releases.

   • Key Account Management
   • Contract Negotiation
   • Category Management
   • Cross-Functional Collaboration
   • Merchandising

   ›See the details

   Day to day

   • Business Cases to assess new products and partnerships. They fed into the shop's Commercial Strategy.
   • Vendor Management with Oreca, the shop's logistics provider, and Partnership Management with the licensees.
   • Newsletters and improvements to the Customer Experience on the site.

   The shop

   • Category Management: choosing which products to feature, and when. The site's Merchandising followed from that.
   • The commercial calendar was Roadmapping in practice: which product comes out when, with which campaign.
   • Sales gave real Consumer Insights into what fans buy. They shaped the shop's Retail Strategy and Retail Marketing.
4. 

   06/2023 — 12/2023

   Internship

   Marketplace Project Manager

   Spacefoot · Paris

   I tracked sales for a catalogue listed on more than 20 marketplaces, and worked with the developers on the internal tools that prevent order problems.

   • Day-to-day Marketplace Management: every day, I tracked orders, revenue, reviews and seller account health, and prepared the report.
   • I helped grow revenue by 50%. For that Revenue Growth, we worked on three levers: Pricing Strategy, A/B Testing and Conversion Optimisation.
   • A real Problem Solving case: I helped build a tool that flags risky orders before shipping (suspicious address, hard-to-reach destination, fraud, logistics incident). Nearly 20,000 alerts handled in six months.
   • In total, about €2.50 saved per parcel, or nearly €800,000 over a year by our estimates.
   • For the Customer Experience, I set up a Notion workspace and a process to handle the fifty or so customer requests a day. That Process Optimisation also made them easy to delegate.

   • Marketplace Management
   • Process Optimisation
   • Engineering Collaboration
   • KPI Management
   • A/B Testing

   ›See the details

   Data

   • I handled KPI Management: I defined the indicators to track, and the developers built the dashboards in Grafana.
   • I worked with the account managers, marketing and the sales teams. My analyses fed into Growth Marketing and Campaign Analysis.

   Internal tools

   • I contributed to the Product Requirements of the order-screening tool, its rules and its day-to-day use, in close Engineering Collaboration with the developers.
   • I contributed to a tool able to add 300,000 extra products on marketplaces such as Decathlon, a lever for the Growth Strategy.

   Logistics

   • On the Supply Chain side, I dealt directly with the warehouses on shipping issues, order problems and suspected fraud.
   • I took part in meetings with the carriers and prepared input for their contracts, about 250,000 parcels a year for each of the three main ones.
5. 

   07/2022 — 12/2022

   Internship

   Assistant to the General Manager, strategy and market intelligence

   CRIT Group · Madrid

   In Madrid, I studied markets and competitors to find new growth opportunities.

   • I analysed more than 10 sectors, through Market Research and Competitive Analysis.
   • I prepared recommendations for the General Manager.
   • I assessed B2B acquisition leads and took part in the year's strategic plan, on the Growth Strategy side.

   • Market Research
   • Competitive Analysis
   • Growth Strategy
   • Strategic Thinking
6. 

   05/2021 — 02/2022

   Co-founder

   Co-founder

   Shortcode Dev · Paris

   I co-founded and launched a digital platform from scratch, taking care of the product, the offer, marketing and acquisition.

   • I met more than 50 potential companies and users to understand their needs. That is where I learnt Customer Discovery and User Research.
   • From Product Discovery to User Testing: we tested, listened to feedback and adjusted.
   • I handled Roadmapping and Feature Prioritisation, based on the Customer Insights we gathered.
   • On the Business Development side, Lead Generation and B2B Sales to find customers, with a Go-to-Market Strategy built from scratch.

   • Customer Discovery
   • Product Discovery
   • Lead Generation
   • Value Proposition
7. MG

   12/2014 — 06/2025

   Part-time, weekends

   Fruit and vegetable sales

   Market greengrocer · Chartres

   On Saturday mornings, I sold fruit and vegetables at the Chartres markets, as part of a team. That is where I learnt to listen and to advise.

   • About 100 customers every Saturday morning, many of them regulars. That is where I learnt Relationship Building, one customer at a time.
   • Restocking and inventory across more than 80 products.
   • Advice, sales and customer loyalty, face to face. Suggesting the product that goes with it was already Cross-Selling.

   • Relationship Building
   • Cross-Selling
   • Teamwork
   • Active Listening

Education

1. 

   09/2021 — 04/2026

   emlyon business school

   Programme Grande École — Master in Management · Lyon

   Economics, statistics, finance and data analysis.

2. 

   09/2024 — 04/2026

   emlyon business school

   MSc in Sport Management Industry · Paris

3. 

   09/2019 — 06/2021

   Notre Dame de Sainte-Croix

   ECE preparatory class · Neuilly-sur-Seine

   Economics and mathematics. Two years working seven days a week, from 8 am to 10 pm, to prepare for the competitive exams.