About
Before internships and companies, there was sport: six years of football, including two in a sports-study programme as team captain. And, from 2014 to 2025, the Chartres markets on Saturday mornings. That is where I learnt to listen, to advise and to play as a team.
Then came the preparatory class, emlyon, CRIT in Madrid, Spacefoot, Olympique de Marseille and the FIA, before I co-founded FRUZEE. What I enjoy most is working with customers and partners, where business, product and technology meet.
For a few months now, I have also been building my own tools with AI. Not to replace the rest, but to move faster on what matters.
A Product Manager, Account Manager or Project Manager role, close to customers, in a team where people talk openly and learn fast. I am based in France and Spain, and open to relocation.
My qualities
A few traits, and the moments when they mattered.
Active Listening · Interpersonal Skills
I like understanding what people need and building a simple, direct relationship.
At work
At OM, I was the day-to-day contact for the licensed partners. At Shortcode Dev, I met more than fifty companies and users before deciding what to build.
Where it comes from
The Chartres markets, at weekends since 2014. About a hundred customers every Saturday, many of them regulars: you quickly learn to listen before you advise.
Teamwork · Collaboration
I get on well with teams that have different priorities, and I know how to step up to move them forward.
At work
At OM, every launch went through marketing, sponsorship, activation and the logistics provider. I coordinated ten launches and more than fifty campaigns between them.
Where it comes from
Six years of football, including two in a sports-study programme as team captain. Being captain means leading by example and getting everyone to play together.
Prioritisation
I keep up a demanding pace over time without letting quality slip, knowing what has to come first.
At work
At FRUZEE, I juggle suppliers, three product ranges and the commercial side at the same time.
Where it comes from
The preparatory class: two years, seven days a week, from 8 am to 10 pm. And before that, two years in a sports-study programme, balancing school and training.
Resilience · Adaptability
When the plan does not work, I do not give up. I look for another way forward.
At work
At FRUZEE, fruit and potting lines were not available at the same time. We kept going, reworking the ranges and formats.
Where it comes from
In the preparatory class, you learn to take a hit and start again every week. Today, triathlon teaches me to hold on when the effort lasts.
Results-Oriented
I know how to prepare for an important moment and be at my best when it counts.
At work
At the FIA, with tight deadlines and a presentation to senior leaders at the end, two strategic proposals were ready on time.
Where it comes from
Two years of preparatory class for a few days of exams where everything is decided. And five years of tennis, alone on court, handling pressure point after point.
Attention to Detail
I question myself to do better, including on my own work.
At work
My résumés, websites and tools all go through several versions. I reread, I test, I fix.
Where it comes from
In the preparatory class, improving meant questioning myself every week. In weight training, progress comes session after session.
Ownership · Proactivity
When a problem keeps coming back, I do not just handle it, I try to fix it for good.
At work
At Spacefoot, problem orders came back every day. I helped turn them into rules, built by the developers into an internal tool.
Where it comes from
On a football pitch as behind a market stall, I learnt that you have to go and get the ball, or the customer. Nobody does it for you.
Analytical Thinking · Strategic Thinking
I like starting from the numbers to understand what really matters.
At work
At OM, I tracked sales every week and every month to decide which products to feature and when to launch the next ones.
Where it comes from
Maths and economics in the preparatory class, statistics at emlyon. And chess, where you learn to calculate a few moves ahead.
Curiosity
I like understanding new tools by actually using them.
At work
I learnt to build my own tools with AI: a connected memory, a weather app, a booking agent. And I keep improving my SQL and Python.
Where it comes from
From football to tennis to triathlon, from Chartres to Madrid, from sales to product: I like discovering ground I don't know yet.
Creativity
I like finding a useful idea, then making it real.
At work
Newsletters for the OM shop, packaging and websites for the FRUZEE brands, positioning ideas for the FIA in the United States.
Where it comes from
Cinema, and the way a good film builds its story. I try to bring that sense of storytelling to a presentation, a brand or a product page.
Communication Skills · Presentation Skills
I like making an analysis simple for the person who has to decide.
At work
Recommendations to CRIT's General Manager, proposals presented to FIA leaders, and daily work in French, English and Spanish.
Where it comes from
The captain's armband, where you speak for the whole team. And the markets, where you have to explain things simply and convince in a few seconds.
Commercial Mindset
I look for responsibility, and I take it when it comes. I always keep an eye on what moves the business forward, and clear goals, Sales Targets included, motivate me.
At work
I co-founded two companies, Shortcode Dev then FRUZEE, and today I build my own tools.
Where it comes from
From a market stall to a leading business school, then to launching my own brand. Each step made me want to aim for the next one.
Before work
Sport and the preparatory class taught me to work hard, play as a team and handle pressure. You find all of that in the way I work today.
Six years, including two in a sports-study programme, team captain
Training every day on top of school, and the captain's role: leading by example, speaking for the team and getting it to play together.
Five years
Alone on court, you learn to manage your emotions and to bounce back after a lost point.
Two years, seven days a week, 8 am to 10 pm
You learn to question yourself constantly, improve every week and be ready on exam day. That is where I really learnt to work.
Today
Consistency and endurance. Progress comes session after session, and you learn to pace your effort over time.
Method
Pretty much always the same way, whether it is a partnership, a marketplace or a new tool.
I listen before proposing. With a customer, a partner or a user, the first question is always the same: what is getting in the way, and for whom?
Costs, lead times, what is actually feasible. At FRUZEE, that is how we found out that fruit and potting lines were not available at the same time.
A clear recommendation, with numbers when possible. Two strategic proposals for the FIA, order-screening rules at Spacefoot.
Marketing, developers, warehouses, suppliers. Moving teams with different priorities forward together.
Look at the numbers, see what is not working, adjust. Every day at Spacefoot, every week and every month at OM.
Capabilities
What I can do, and where I have done it.
Understanding the need before proposing anything. Customer Discovery with prospects at Shortcode Dev, Customer Insights gathered from FRUZEE's partners, and a Customer-Centric approach learnt at the markets.
Where I used itShortcode Dev, FRUZEE, Market greengrocer
Knowing what an offer brings, to whom, and why it stands out. I worked on the Value Proposition and Positioning of FRUZEE's three ranges and of Shortcode Dev's platform.
Deciding what to build, and in what order. At FRUZEE, that is the Product Strategy for the three ranges. At Shortcode Dev, it was Product Discovery, then Feature Prioritisation as feedback came in.
Where I used itFRUZEE, Shortcode Dev
Turning a need into concrete Product Requirements: manufacturers' formats and constraints at FRUZEE, the rules of an internal tool at Spacefoot, the spec for my own projects.
Where I used itSpacefoot, Zium, FRUZEE, Media chain, This site, One euro, Profil, DayBrief
Running a launch calendar with marketing, sponsorship, activation and logistics: ten launches and more than fifty campaigns at OM. At FRUZEE, preparing the Go-to-Market Strategy for each range.
Where I used itOlympique de Marseille, FRUZEE
Working on pricing, running A/B Testing and Conversion Optimisation across more than 20 marketplaces at Spacefoot.
Where I used itSpacefoot
A football club's online shop, a catalogue sold on marketplaces, brand websites. Merchandising, newsletters, Customer Experience and order problems, with day-to-day Marketplace Management at Spacefoot.
Where I used itOlympique de Marseille, Spacefoot, Zium, FRUZEE
Getting a product known, then measuring what works. Product Marketing for the FRUZEE ranges, Retail Marketing and campaigns for the OM shop, Growth Marketing with the Spacefoot teams. And every week, a Campaign Analysis fed by the Consumer Insights drawn from sales.
Where I used itOlympique de Marseille, FRUZEE, Spacefoot
Finding partners and building a pipeline: more than 70 suppliers and partners for FRUZEE, more than 40 prospects and four licensing agreements at OM. From Lead Generation to Pipeline Management, then Partnership Management once the deal is signed.
Where I used itFRUZEE, Olympique de Marseille, Shortcode Dev
Commercial Negotiation on launch terms with suppliers, Contract Negotiation with OM's licensed partners, and preparing discussions with carriers.
Where I used itOlympique de Marseille, FRUZEE
Looking after a portfolio over time: Key Account Management with more than 40 licensed partners at OM, seller accounts on more than 20 marketplaces at Spacefoot. For Customer Relationship Management, I know Salesforce and HubSpot.
Where I used itOlympique de Marseille, Spacefoot
Selling and advising face to face at the Chartres markets, about a hundred customers every Saturday morning from 2014 to 2025. Then B2B Sales with OM's licensees and FRUZEE's partners. I believe in Consultative Selling and Solution Selling: listen first, then propose.
Where I used itMarket greengrocer, Olympique de Marseille, FRUZEE, Shortcode Dev
Linking the numbers to commercial decisions. At OM, Business Cases fed into the shop's Commercial Strategy and Retail Strategy. At Spacefoot, I contributed to the Growth Strategy and to 50% Revenue Growth, working on pricing and conversion.
Where I used itOlympique de Marseille, Spacefoot, FRUZEE
Market Research and Competitive Analysis across more than 10 sectors at CRIT, Business Model Analysis for the FIA, and the Unit Economics of each product at FRUZEE.
Where I used itCRIT Group, FIA — Fédération Internationale de l'Automobile, FRUZEE
Gathering the useful information and making it clear for the person who decides: recommendations for CRIT's General Manager, Business Cases at OM, proposals for the FIA.
Where I used itCRIT Group, FIA — Fédération Internationale de l'Automobile, Olympique de Marseille, Zium, FRUZEE
Day-to-day Data Analysis, to make decisions rather than to decorate a report. Advanced Excel for reporting and analysis, Grafana at Spacefoot, Google Analytics to track a site's traffic and conversion.
Where I used itSpacefoot, Olympique de Marseille, CRIT Group
Turning a recurring problem into a rule, then into a tool. Process Optimisation at Spacefoot: screening risky orders with the developers, and a customer support process in Notion.
Where I used itSpacefoot
Supply Chain from several angles: warehouses and carriers at Spacefoot, Supplier Management with suppliers and co-packers at FRUZEE, Vendor Management with the OM shop's logistics provider.
Where I used itSpacefoot, FRUZEE, Olympique de Marseille
Moving a project forward with teams that do not share the same priorities. Project Management and Cross-Functional Collaboration for the OM launches, Stakeholder Management for the FIA, Engineering Collaboration with the Spacefoot developers.
Where I used itOlympique de Marseille, FIA — Fédération Internationale de l'Automobile, Spacefoot, FRUZEE
Choosing what to track, and using it to decide. KPI Management and Performance Tracking every day at Spacefoot, weekly and monthly at OM.
Where I used itSpacefoot, Olympique de Marseille
About fifty customer requests a day at Spacefoot, delivery problems, and direct contact with customers at the markets.
Where I used itSpacefoot, Market greengrocer
Writing down what the tool must do, what it must not do and how we check it works, then checking what is delivered with tests.
Where I used itLe Doyen, Memory, This site, Profil, DayBrief
Having my tools built by Claude Code and Codex while keeping the decisions. The code is written with the assistants: what I bring is the need, the rules and the checking.
Where I used itLe Doyen, Memory, Media chain, Zium, Padel agent, This site, One euro, FRUZEE, Profil, DayBrief
Giving each agent a clear role, with what it may do and what it must refuse, and making it ask for confirmation before any important action. LLMs are powerful, but it is the framework around them that makes them reliable.
Where I used itLe Doyen, Padel agent
Keeping a reliable working memory: knowing where each piece of information comes from, what is confirmed, and replacing what is outdated rather than piling it up.
Breaking a task into steps that can fail separately, with human sign-offs and a spending cap. That is how I approach AI Automation.
Where I used itMedia chain, Padel agent
Writing down what a tool does, what it does not do and how to use it, from the support process in Notion at Spacefoot to the rules of my own projects.
I know SQL and Python, and understand them in part: enough to use them in my AI projects, not yet enough to say I have mastered them. I am still learning.
Where I used itPadel agent, Media chain, Profil
Sport
Weight training and triathlon today, after six years of football and five of tennis. It is what keeps me balanced. Sport has also shaped my career: OM, the FIA, then a master's in sport management.
Cinema
I love the way a good film tells a story: the pace, the characters, what it chooses to show. That taste for storytelling followed me into a video channel project, where I tell fables in pictures with AI.
Chess
For the thinking and the strategy. Anticipating the next move, weighing several options, keeping a plan from the start of the game to the end. A good lesson in patience, and in humility: one mistake can cost you the game.
New technology
I prefer to understand it by trying it rather than reading about it. AI has taken up a lot of room these past months, and it is now part of how I work. My question stays the same: what does it actually change for people?